PwC's Matt Shelhorse, Forensic services Partner, speaks with Duke University's Dan Ariely as he delivers insights into the psychology of deviant behavior. Regardless of the penalty or punishment,  one can rationalize their behavior and engage in corruption.  Address these elements to attract  to reduce corruption are multi-rated conflict of interests, less fuzzy rules, decrease rationalization. Often we don't see how influential we are, therefore conflict of interests need to be eliminated whenever possible.   Disclosure is not enough.

If you would like to purchase his book from Amazon, Predictably Irrational, click on the image or visit your local bookstore.